- by Daniel
Retargeting Case Study Part 2: How To Use A ‘Hyper Specific Next Step Offer’ To Collect Up To 15% Email Optins From First Time Readers
This is Part 2 of a 3-Part series on dramatically increasing email optins and leads using Retargeting
- Part 1 – [Read It Here] – How To Create A High Value Asset That Attracts Your Audience And Build Desire To Take Action
- Part 2 – [You Are Here] – How To Use Hyper Specific Next Step Bonuses To Convert 15% Of Your First Time Readers
- Part 3 – [Read It Here] – How To Convert 58% Of Your Lost Leads Into Low Cost Subscribers On Automation
Using ‘hyper specific next step’ bonuses is vital to getting more emails from your content
Its how we generate around 15% email optins from our initial readers and is a huge part of this method for higher leads
Because I like to make things as easy as possible and I know this guide is already a lot of work for you I have some good news
The ‘next step bonus’ you make in this chapter will be reused as your offer in chapter 3
Its how you’ll convert more initial readers of your content
And its the exact same asset you will use to also convert those lost leads in step 3 (Just presented a little differently)
Here’s how it works…
- by Daniel
Retargeting Case Study Part 3: How To Convert 58% Of Your Lost Leads Into Low Cost Subscribers On Automation
This is Part 3 of a 3-Part series on dramatically increasing email optins and leads using Retargeting
- Part 1 – [Read It Here] – How To Create A High Value Asset That Attracts Your Audience And Build Desire To Take Action
- Part 2 – [Read It Here] – How To Use Hyper Specific Next Step Bonuses To Convert 15% Of Your First Time Readers
- Part 3 – [You Are Here] – How To Convert 58% Of Your Lost Leads Into Low Cost Subscribers On Automation
OK its time to do some actual retargeting
In part 1 you learned how to create a High Value Asset from old content so you can attract and build desire in your audience
In part 2 you learned how to take that desire and create more optins with a Hyper Specific Next Step Offer
As you can see Hyper Specific Bonuses are awesome for higher optins on your site with your content readers
But they are not perfect…
15% optins are great when you compare that to the industry average of 2%
But how can we convert the 85% of readers who didn’t optin?
(Or at least some of them?)
Should we ignore them and just focus on new traffic?
Noooope
In fact it can take multiple touch points to make any conversion, so it makes sense that they didn’t optin right away
And because you’ve already had that first touch point, these people are still even more likely to become customers then that new cold audience
And so it pays off to help spend a little more time helping those previous readers instead
(Oh and did we mention that its far cheaper to convert these lost readers into subscribers then it is to convert cold traffic?…)
And so that’s what this chapter is all about
Making the most of the traffic you already have, to get subscribers from those who didn’t optin originally
Here’s how it works…
- by Daniel
How To Collect Up To 58% Email Optins From Lost Readers Using Your Old Content (And A Little Retargeting Wizardry)
This is Part 1 of a 3-Part series on dramatically increasing email optins and leads using Retargeting
- Part 1 – [You Are Here] – How To Create A High Value Asset That Attracts Your Audience And Build Desire To Take Action
- Part 2 – [Read It Here] – How To Use Hyper Specific Next Step Bonuses To Convert 15% Of Your First Time Readers
- Part 3 – [Read It Here] – How To Convert 58% Of Your Lost Leads Into Low Cost Subscribers On Automation
Want more email subscribers?
Sure you do!
I mean more Emails = more sales right?
In fact email is still one of the highest converting sales channels
But here’s the thing:
Most websites convert less than 2% of their audience…
So what can you do?
Do you just send more traffic to get more subs? (Nope)
We take the nerdy option instead!
Today I’m going to show you a method that’s helping to collect far more subscribers every day, all from the traffic we already have
Around 15% of first time readers… but it doesn’t end there
Even better?
The people who said no the first time around and didn’t optin?
Up to 58% of them are coming back and subscribing for pennies on the dollar…
All with a little retargeting automation
And I’m going to show you how to do the same for your business
Keep reading to learn how…
- by Daniel
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- 12 comments
The Secret Inbound Ascension Master Plan (Shh its a secret)
Ask any entrepreneur who’s making bank and they will tell you the same thing:
If you want to have success, then you should model successful people
Quite simple really
You find someone who’s doing something or succeeded in an area that you are interested in, and you follow the same path…
- by Daniel
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- 5 comments
35 Essential Retargeting Resources: How To Crush Your Campaigns With Cults, Orangutans And MRI Scans
Have you ever studied cults to improve your marketing?
Or how about Orangutans and how they function as a group…
Probably not
I have, but if I’m honest, I’m a little peculiar (But in a good way)
Like Ash Ketchum “I wanna’ be the very best!”
And so I’ve dedicated the last few years to learning and executing everything I can to improve my Retargeting campaigns
Why?
Because Retargeting is in its infancy online
There’s not a huge amount of content out there, other then guides on how to use the tools…
And there lies the problem
Look, I know how to use a saw…
…but I doubt I could build a house by just knowing how to cut wood
You need to go deeper
Likewise with your Retargeting campaigns. You need to get more depth of understanding
You have to learn more than just the tool, so you can grow, adapt and improve
Facebook will probably change its platform every few weeks…
Those who know the process can adapt, and will beat out those who just know the tool
But like I said, the resources and teachings out there are slim…
So imagine if there was 1 book you could read that would improve you retargeting campaigns overnight?
Even better:
What if there were 38 assets I personally recommend, that have helped to shape our campaigns and deliver between 7,000-9,245% ROI with our Retargeting…
And what if each one of these books could improve your campaigns and marketing and grow your business?
(And lets be clear here, these are not just any old marketing books, sorry Seth I love you but this list is a little different)
In fact, the majority of these books are not even marketing based…
I bet you would be pretty pumped, to know what they are right?
To know what your competitors don’t and they are missing out on?
Well you are in luck, because these are EXACTLY what I’m going to share with you today
(Along with my key takeaways of how you can use them to improve your own Retargeting)
35 Insanely Powerful Resources You Can Read Today To Learn How To Skyrocket Your Retargeting Campaigns
- by Daniel
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- 6 comments
Behavioral Segmentation Marketing: How To Drive More Traffic, Engage Lost Leads And Get More Sales With Ascension Retargeting
This is Part 3 of a 3-part series on Retargeting to increase your sales conversions with from the traffic you already have: Today you’ll learn about “behavioral segmentation” and how its the future of online marketing
- Part 1 – [Read It Here] – How we created a 7,245% ROI, off a single campaign
- Part 2 – [Read It Here] – How an eCommerce store generated $18,750 in sales from $114…
- Part 3 – [You Are Here] – Jedi Mind Tricks to laser blast your sales conversions today!
Retargeting for more sales is great
But on its own its just a tool…
And tools are only as good as the artist who use them:
But if you can combine Sales Psychology, Retargeting AND Behavioral Segmentation…
Bzzzzzzzz Whhhhummmm Whhuuummm
(Lightsaber noises)
You’re basically a mind bending Jedi
Look:
If you’re serious about converting lost leads into customers, then you need a proven system of why people buy, and the techniques to sell to them
Behavioral Segmentation allows you to understand exactly what your audiences needs, and deliver the right message at the right time, by measuring and delivering messages based on user actions…
Just imagine how powerful this can be for your business?
What effect could it have on your sales… if messages, content and ads are all delivered based on user behavior on your website
Even better?
Imagine if you can use this to improve the customer experience so that they enjoy being on your site and buying from you
Because this is the future of online sales, it doesn’t matter which industry you are in, be it:
- Services
- SAAS
- Consulting or
- E-commerce
Otherwise you’re going to be on the receiving end of an ad blocker, blowing your chances and wasting your hard earned dollars by sending more and more traffic for low converting sales…
Today you’re going to learn the 3-steps to build hot toasty leads, get more engaged traffic to your offers and convert lost leads into raving fans:
Keep reading to learn how…
- by Daniel
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- 27 comments
Behavioural Retargeting Case Study: How An E-commerce Store Generated $18,750 In Sales From $114 Facebook Retargeting, In 48 Hours
This is Part 2 of a 3-part series on increasing sales conversions with Behavioural Retargeting on Facebook
Think of it is a primer for how to get more sales, from the traffic you already have…
- Part 1 – [Read It Here] – How we created a 7,245% ROI, off a single campaign
- Part 2 – [You Are Here] – How an eCommerce store generated $18,750 in sales from $114…
- Part 3 – [Read It Here] – Jedi Mind Tricks to laser blast your sales conversions today!
So in our last article we showed you a basic method to increase your conversions using Facebook Retargeting
After sharing our results we had a few skeptics that it could be done again: Challenge accepted!
“Today you are going to learn how a designer used the Facebook Fishing Formula along with Behavioural Retargeting to generate $18,750 in flash sales to a low traffic site in just 48 hours…
That’s right, a designer not a marketer
And this was on a site with:
- Relatively Low Traffic
- Small Social Following
- Low budget to test
Keep reading to learn how….
- by Daniel
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- 35 comments
Facebook Retargeting Case Study: How I Created A 7,425% ROI On A Single Campaign, In 24 Hours
This is Part 1 of a 3-part series on increasing sales conversion with Facebook Retargeting to make more sales from the traffic you already have:
- Part 1 – [You Are Here] – How we created a 7,245% ROI, off a single campaign
- Part 2 – [Read It Here] – How an eCommerce store generated $18,750 in sales from $114…
- Part 3 – [Read It Here] – Jedi Mind Tricks to laser blast your sales conversions today!
Here’s the hard truth about website sales:
Only 2-4% of your website traffic will convert on their first interaction with your business.
And there are WAY too many businesses who think that driving more traffic to their business, is the key to success.
“We just need to get 1000 more page views to hit our sales target…”
And to some extent, that works….but you’re leaving 96% of that traffic on the table.
If you’re serious about taking your business to the next level, you need to start thinking about how you interact, and engage with your customers.
Otherwise, you’re casting your line, without any bait. Something will bite eventually, but you may go hungry just sitting there and waiting…
Keep reading to learn how to set up Facebook Retargeting for your business….
Bonus: See how to integrate for Shopify, Woo commerce, Big Cartel and more!